Is The Current Email Marketing Old Technology?
After 47 years since Email’s inception,
this technology is still going strong. It’s one of the most widely used and trusted channels for communication today, particularly with entrepreneurs, marketers and business owners. It’s helped many startups grow into multi-billion dollar companies. The unfortunate side of email is spam and although spam filters do a good job of detecting junk and send it straight to the spam folder, many organizations legitimate emails end up in the spam folder. If your subscribers don’t see your emails, they can’t open, click or convert.
Primarily, email campaigns and autoresponders use a capture page opt-in form to collect data, being a name, email and often times a phone number. This takes time and usually a number of steps to complete. You then in some cases need to go to your email to verify it. It is well documented that the more steps in the signup form process, the more likely prospects will be lost for lack of follow through. Email verification can reduce lead conversion up to 50%, delayed verification and delivery to spam folder reduce conversion up to 90%.
Alternatively, there is a capture technology which uses OAuth to capture the data of a potential lead or subscriber. This virtually guarantees the data is legitimate and the email is clean and not from a spam trap often acquired through website harvesting. Autoresponders and email advertising tools are probably the most essential parts of your business. You utilize it to follow-up with clients. To keep individuals returning to your site. To build loyalty. To create sales.
Email deliverability rates can really make or break an email marketing campaign. Here are 5 email and autoresponder tools with prices and deliverability percentages. Although rates can fluctuate over time, there does, however, seem to be some consistency between those that perform the best, and those that perform the worst.
Aweber has a free 1 month trial period then priced as shown below. Aweber doesn’t really allow you to add leads from offline sources. Online lists are captured using online opt-in forms requiring name and email address.
Starting from $19/mth for 500 subscribers up to $149/mth for 25,000. Get a quote if over 25,000 subscribers are required.
Deliverability: Main Inbox 71.5% Spam 18.6% Tabs 8.2% Missing 1.7%
MailChimp has a “forever free” plan that allows you to create a list on MailChimp for free as long as your list is under 500 users. Although MailChimp offers a free trial, their autoresponder feature is only available in paid accounts and lists are built through single or double opt-in forms.
It has different pricing plans for Growing Businesses, Entrepreneurs and High volume senders. Grow Membership from $10/mth?—?Pro Membership starting at $199/mth.
Deliverability: Main Inbox 57.8% Spam 13.6% Tabs 24.7% Missing 3.9%
GetResponse is a web-based email marketing system for beginners right through to high-end businesses wanting scalable, high-performance solutions.
Starting from $15/mth for email marketing up to Enterprise at $1,199/mth.
Deliverability: Main Inbox 74.7% Spam 17.0% Tabs 3.4% Missing 5.0%
Constant Contacts is an email marketing service, created to strengthen email marketing practices of small businesses, associations, nonprofits organizations, etc. It uses templates requiring email data from subscribers. Constant Contact provides monthly plans measured by the number of contacts.
Basic Email starts at $20/mth?—?Email Plus Starting at $45/mth. Both subscriptions are based on the number of contacts.
Deliverability: Main Inbox 86.1% Spam 2.2% Tabs 6.9% Missing 4.8%
The Markethive email and autoresponder system are built for beginners through to Entrepreneurs and Business Owners at any level. It has utilized the OAuth technology to capture data via capture widgets through a choice of Social Media Sites situated on your capture pages, blogs and profile pages. Pricing: Free when you subscribe to Markethive. There are no limitations on the amount or size of your list or subscribers and no upcharges.
Deliverability: Main Inbox 99.97% Spam 0.0% Tabs 0.0% Missing 0.03%
The advent of the blockchain adds several new twists and may serve to be the disruption that has been overdue for marketers and advertisers that are looking to take their targeted campaigns to the next level. As we move forward, it will be interesting to see how this new technology could be used as a basis for a distributed email system. We are in for a ride over the next couple of years as technologies like blockchain slip into every facet of our lives. It’s not the strongest who survive or smartest, but the most adaptable.
Article Produced By
I’m a freelance writer for the Market Network & crypto/blockchain. Stong advocate for technology progress & free speech https://markethive.com/creativemarketing